‘The owner of a HEINRUP product will never have to compromise in terms of function, quality and appearance. It’s all there.’

HEINRUP aims to make understated design that radiates confidence and independence. Each item is designed to complete and enhance the identity of the wearer. Focus lies on pure shapes, clean lines and an element of raw masculinity. Discrete branding makes the products adaptable and sophisticated.

With its ‘Slow Concept’, HEINRUP would like to encourage a slower pace of consumption and raise awareness of the fast-paced fashion industry’s impact on the environment. By releasing only one collection each year and adding items at various times during the seasons, the label hopes to contribute to this way of thinking – and acting. Furthermore, HEINRUP aims to promote an appreciation of quality and durability. This is achieved through using premium quality materials, outstanding workmanship and careful attention to detail. Add a balance of timeless style, classic silhouette and modern feel and the result is an item that will last for a long time.

By being 100% Made In London, the label supports local businesses, guarantees fair manufacturing conditions and reduces its carbon footprint.