On a cold December day in 2010 we brought a great team of people to The Russian Club Studios in east London. The photos you see here are of The Boys – Joseph, Adam and Johnny. With the art direction of DesignStudio, each of them was shot with a unique bag, to emphasize the collection not only as One, but also as individuals. Talented photographer Pelle Crépin captured both the raw masulinity of the designs and the personal connection between a bag and its owner.

Photographer: Pelle Crépin
Art direction: DesignStudio
Location: The Russian Club Studios
Models: Adam Smith, Johnny Lighthands, Joseph Oliver
Special thanks to: Jennie Hancock, Neliana Fuenmayor, Matt Walder